Blogging is vital to building an online business. It’s one of the tactics we use when planning any content strategy. Not only is blog writing one of the most powerful ways to generate traffic and increase product awareness, blogging improves your conversion rate and builds brand loyalty. By consistently posting new content, your company gains authority and expertise in the industry.
However, many business owners often have trouble finding things to write about. It’s one of the main hurdles to overcome when using a blog for content marketing. Essentially, four types of blog posts will provide content your readers will crave and each one offers a consistent list of new topics.
Blog post types to add to your content strategy
If there’s anything going on with your company or your industry, write about it. This works especially if you already have an established customer base. Loyal customers love to hear about the brands and products they buy.
A blog post is an excellent way to announce new products or accreditations you may have earned. If there’s a change in the industry that affects your customers, let them know. Generally, new things are always happening, so finding something to write about is relatively easy.
Question & Answer Posts
Use your blog to answer questions. Often, a business will get a very common question about their product or service from customers. When this happens, write a blog post that answers the question.
Check the “Frequently Asked Questions” section of a competitor’s website, as well. This can generate even more ideas. Eventually, your blog’s traffic will increase since you are providing precise answers to the questions people consistently ask.
Tips and Tricks
You’re reading one right now. This type of content can offer even more connection with your customers. By giving away tips and tricks related to your product or service, your customer gets information they didn’t realize they needed.
Tips and tricks blog posts give your readers tremendous value and are often shared on social media. This additional exposure can drive new visitors to your blog. Customers absolutely love this type of content, particularly if it is helpful or interesting.
Instead of sharing one tip or trick, a guide goes well beyond that. A comprehensive guide establishes you as an expert in your industry. It shares a process or system. This type of post will also help your customer feel like an expert.
Creating a guide takes much more time than a regular blog post, but readers will devour it. Despite the extra effort, offering a guide will pay off over time. A well-written one will generate numerous links and shares, which translates to more traffic.
If you are using a blog to build your business, it is critical that you post new articles on a consistent basis. Without fresh posts, your readers will quickly lose interest and your traffic will significantly decline. It is easy for your site to get lost in the internet noise and customers to forget about you. Do not let this happen.
Finding something to write about doesn’t need to be difficult. If you find yourself struggling to come up with ideas, simply review the list outlined here. You may be surprised to learn you are filled with information and stories your readers will love.