Bricked devices and the Internet of Things to Come
Hard to miss this one making the rounds on the Internet this week. Google’s Nest recently issued a statement saying they’re flipping the killswitch on Revolv products, effectively rendering them nothing more than little dead plastic bricks. If you don’t know what Revolv is, you’re likely in the majority. But for the individuals who purchased Revolv Hubs to connect their devices over Wi-Fi in their homes, this is pretty bad news. To be fair, Nest bought Revolv back in 2014 so the writing has been on the wall for a year and a half. In terms of technology nowadays, that’s a pretty acceptable lifespan. But does the new wave of product marketing, the Internet of Things, bring with it promises of future bricked devices? In my opinion, yes.
Entrepreneurs are building startups, not businesses
I talk to these guys all the time. They’ve got investor funding, they’ve got steep growth charts, they need to make it big in three months or they’re dead. They’re not building businesses. They’re building a feature. They’re not looking at strategy. Their investors want to see that they have more people using their stuff, month over month. That’s it. They almost all have one goal which is getting acquired by a larger company and getting a payout. Their long term plan ends at 3 years tops.
Disappointment, the new metric to measure?
As more an more startups launch products, make a little buzz and get gobbled up by larger fish in the sea, being letdown is something consumers are going to be experiencing in waves. With technology improving at faster cycles than before what does this mean for consumer confidence? How do you encourage them to learn, love, buy, preach when there’s little guarantee of a future? Or what about the ethics of building, promoting and promising something you know to be very temporary?
50 year old appliances, a thing of the past.
When I was an appliance delivery guy in my late teens, I used to replace tons of old, 1950’s era appliances with new, sleek machines. 99% of the time these 50 year old appliances were in perfect functional condition. That’s because they were made to last. Companies and their workers took pride in what they made. The new appliance I was delivering would be dead before the steel monster I loaded onto my truck. What’s the last thing you bought that will be functional in 50 years? Certainly not your next home smart hub.