As puns are in comedy, comment spam is one of the lowest forms of Internet search marketing.
True SEO experts would never consider doing the following. Nobody likes comment spam. Clients don’t benefit from comment spam because they bring unnatural no-follow links. Blog administrators absolutely hate comment spam. In fact, I turned comments off on this site because 99% were bot generated. Occasionally you’ll see comments to “buy cheap sneakers now” at the bottom of articles. But what I recently found is a gold mine of comment spam and a great example of what hiring a bad search engine optimization company looks like.
What’s up with this comment spam?
I found this site while researching a competitor to one of my clients. My client is a local dentist who recently opened her dental office and needed help getting found online.
These are no-follow, spammy links
Not all links are created equal and likely what is happening here is a search marketing firm is getting paid to add links to a site’s link profile. Link building isn’t inherently bad as getting quality links is important in any SEO strategy. The bad thing is these would be absolutely low quality and possibly even harmful links to have pointing to your site.
Every link in the comments is going to a dental related website.
The fact that all of these links are dental themed on an article about oral health further leads me to believe this is the work of a bad search marketing firm. They are likely automating their link building process for all of their clients. Here’s why that is bad.
Google follows patterns of link building on the web
It’s been known that Google is fully capable of tracking and penalizing unnatural link building behavior. This is now in the hands of Google’s artificial intelligence search bot called Rank Brain. When a company uses cookie cutter patterns for ranking multiple clients of theirs, they are asking for trouble.
The Disqus profiles for these users spam other non-dental links
The majority of these Disqus comment profiles are spamming links for a variety of businesses and organizations across multiple sites.