Redesign Recovery Services
If you’re here because you’ve already redesigned your website and are suffering from lower visits, leads and sales, then you’re in the right place. Keep reading. If your new website hasn’t launched yet, check out our service for preventing issues during a redesign.
Recovering from a “bad redesign” is challenging but not impossible. Every situation is unique but it often involves a combination of the following main issues:
- Technical issues with the URLs
- Changing too much content
- Breaking connections between the website and different platforms (eg, advertising, analytics)
Unraveling the mystery behind the issues can be time consuming. There will be lots of questions. There will be audits. There will be lists of changes that need to happen. Making a full recovery is rarely a situation where you flip a couple switches and you’re good to go.
Let’s look at an example of a client of ours who had a really bad redesign.
A client of ours sells a service for $4,500. They were getting 200 sales per month before their redesign. This dropped to 80 sales per month for the next four months after their redesign went live.
That’s a loss of $2,160,000 in revenue (120 lost sales per month x 4 months x $4,500). The website itself cost $60,000 and the employee costs were around $160,000 to manage the project. So they spent $220,000 to lose almost $2.2 million. That’s a pretty bad return on investment.
It took one month to improve their situation, four months to get them back to where they were before the redesign and eight months to get them back on their growth track. So we’re talking months of lost revenue here and losing ground to competitors all due to a lack of technical expertise during the redesign process.
However, by the time we were eight months out, their bank account went from $30,000 to $1,000,000. That’s net.
This took a lot of work. It wasn’t cheap. But in the end, they got to a much better place than where they were.
Are you in a similar position? Let’s schedule a short 15-minute conversation and figure out how to dig you out of the hole.