Redesigning Your Website Is Like Playing Russian Roulette With Your Business.
Website redesigns can cause an incredible amount of damage to a business. My belief is most businesses are better off not redesigning their websites. That may be a weird thing to hear from someone who is offering services as a website redesign consultant. But honestly, 90% of people should probably stick with their current site. If you have questions about that, email me and I’m happy to chat with you.
That said, sometimes it makes sense to redesign your website based on new positioning, ownership or to solve technical issues. But there are often ways around this without completely gutting and reformatting your entire website.
So how do you know when it makes sense to redesign your website?
I’ve authored two articles on this. One is a comprehensive look at the Search Engine Optimization (SEO) implications of a redesign. The other is a very detailed multi-phase website redesign manual.
Here they are, read them before paying anyone anything:
If you still want qualified advice on your redesign, keep reading.
Reasons You Need Experienced Advice For Your Website Redesign
If your website is in any way a major part of your lead generation or sales process, or if you don’t know how big of a part it plays, you need a professional opinion. I’ve seen companies go from fifty leads a day to five in a matter of months. For them that was about $30,000 in revenue per day down to $3,000. What would happen to your business if you lost 90% of your revenue?
Here are reasons you should bring in a consultant to help with your website redesign:
- Your website generates a significant amount of phone calls or contact forms
- You depend on Search Engine Optimization (SEO) or online advertising platforms like Google Ads for leads
- Your website designer also claims to do SEO (heads up, most don’t do it well enough to handle a redesign.)
- Someone is giving you high expectations for what this redesign will do for your business and you’re factoring that into important decisions like hiring, buying real estate or paying out bonuses
- Someone tells you your old website is too slow so you need to completely redesign it to speed it up (most likely false.)
What to Expect From My Website Redesign Consulting
Scheduling: Phone calls occur over scheduled 30-minute increments. Expect 15 minutes of consulting research for every 30-minute phone call.
We agree on a time and date for a call, then we have the call.
If you have a really simple site, you may be fine with 30 to 60 minutes of direction. If it’s clear you have a more complex situation, you need a full website audit and this will be suggested on the call. This is only recommended for websites that play a large role in the business’s success.
Deliverable: Phone call with recommendations and / or ongoing email discussions.
Requirements from you: You will be required to provide the following:
- Your website URL
- Clear explanation of the issues you face and goals you wish to accomplish from the consultation.
- Payment of the invoice in full prior to the start of work.
- Selection of a time and date for the phone call.
Cost: $150 per 30-minutes
Payment terms: Payment due prior to reservation of time and date.
Next steps: Contact to explain your consultation needs, make payment and schedule a consultation.