Bergen Counseling Center: Therapist SEO Case Study
Improving SEO for an established multi-location counseling center.
Bergen Counseling Center provides counseling and therapy to individuals and families in Chicago. They have two locations, one downtown and one on the northside in Ravenswood. They needed help ranking their businesses so they could get more calls and customers.
- Visits from search engines increased by 168%
- Visits in the Chicago area (their business DMA) increased by 77%
- Contact form submissions from search engines increased by 100%
What we provided
We created a well researched digital marketing strategy document. This served as a point of reference for our work moving forward. It included brand points, competitor research, strategies and tactics to pursue.
We identified technical issues with their existing website platform. We recommended migrating their website to a better content management system. We chose WordPress for its ease of use and ability to be customized. The migration removed issues that affected their search results and gave us a solid foundation to build on.
We provided content research, creation and distribution that added more context to the website and increased search positions. On-site optimization, Google Business Page optimization and local citation listings assisted with this as well.