Defining Looks: Salon SEO Case Study
Defining Looks is a full service beauty salon in Lafayette, IN. They contacted us to improve their search rankings. At the time, they were not showing up on Google Maps despite having a web presence. They were being outranked by competitors and weren’t sure why.
- Within one month, they showed up on Google Maps
- After three months, they ranked #1 for their key search phrases
- Two years later, they continue to dominate for local service queries
What we provided
Our first step was to design and develop a website that showcased their salon better. We chose WordPress as the platform to build on due to its ease of use. After building out the site, we optimized the pages to increase search rankings for key terms.