Conversion Rate Calculators for Websites, Leads and Sales

These calculators will help you understand how well your website and marketing are working.
If you need more help with your web marketing, get in touch, it’s what we do.

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Website Conversion Rate

This calculator helps you understand what percent of your website visitors do the things you want them to do.

Formula

(# of Conversions / # of Visits) x 100% = Conversion Rate

We consider visits to be any time someone visits your website. One person (user) can have multiple visits (sessions).

We consider website conversions to be any specific action you want to measure on your site.

Examples of website conversions include:

  • Visiting a specific page
  • Filling out a website form
  • Watching an embedded YouTube video

Most people will consider their primary website conversions to be web forms and possibly phone calls if those are being measured.

First let’s talk about websites vs. landing pages. Landing pages are going to be fine tuned for the visitor. Websites are generally less targeted. 

Most websites will have an average conversion rate around 1%.

Most landing pages are about 2.5%. The best perform above 10%. 

You can increase your website conversion rate by doing the following.

  • Make sure your conversions are setup properly in your analytics software. Bad data is misleading.
  • Make a habit of doing tests and measuring changes. Keep what works.
  • Try reducing the number of things someone can do on a page so they are more likely to do the one thing you want them to do.
  • Make your pages more specific to the user’s needs.
  • If you don’t have the time or resources to work on this, contact us and we may be able to help.

Lead Conversion Rate

This calculator helps you understand what percent of your contacts are qualified leads.

Formula

(# of Qualified Leads / # of Contacts) x 100% = Lead Conversion Rate

We consider contacts to be anyone who fills out a web form, livechat / message or calls you.

We consider qualified leads to be contacts you receive who are a good fit for your business’s services or products. 

You may get a lot of contacts from people who want to sell you things, are spam, don’t have any money to pay you or aren’t serious. We don’t consider those to be qualified leads.

There isn’t a lot of data out there for this type of conversion rate and it varies by industry and the accuracy of your marketing.

You should try to get this number as high as possible so you aren’t wasting time and money on the wrong people.

You can increase your lead conversion rate by improving the targeting and efficiency of your marketing and advertising programs.

Examples include:

  • Making sure advertising is set to the right geo-location targeting so you aren’t getting contacts from people outside your service area.
  • Setting stricter demographic targeting to exclude people outside your target demographics.
  • Editing website copy to be more specific to your target market.
  • Raising pricing on your website to exclude budget shoppers.
If you have concerns about your advertising or website, contact us to see if we can help you improve the quality of your leads.

Sales Close Rate

This calculator helps you understand what percent of your qualified leads turn into sales.

Formula

(# of Qualified Leads / # of Sales) = Sales Close Rate

This is anytime someone buys from you. If you have one customer who buys twice over a period of time, those would be two sales.

We consider qualified leads to be contacts you receive who are a good fit for your business’s services or products. 

You may get a lot of contacts from people who want to sell you things, are spam, don’t have any money to pay you or aren’t serious. We don’t consider those to be qualified leads.

This will vary wildly by industry and positioning but the average sales close rate is around 20%. Anything over 30% would be remarkable.

A lot goes into closing a deal and it will vary depending on your industry.

You should focus on improving:

  • Replying quickly when someone contacts you.
  • Following up with qualified leads when they are unresponsive instead of waiting for them to reach out again.
  • Increasing trust through testimonials, reviews, whitepapers and other sales collateral.
  • Have solid marketing support. Our online marketing helps sales team close deals faster, contact us to learn more.