I define no bullshit as:
- You being 100% transparent with your business goals, issues and data.
- Me giving you honest feedback regardless of how it impacts our work relationship.
I understand I'm a guy on the Internet and I need to earn your trust.
- I give anyone a 30 minute convo, for free. If you think I'm an idiot, you wasted $0.
- I have posted some nice words from clients.
- I personally wrote up a few case studies. If you only read one, make it this.
- I do not publicly share the names of my clients' organizations online.
- I sign NDAs regularly.
Sharing your goals, issues and data
Being open with me will save you time and money. It will help me get you the right answer, faster.
Example: Optimizing a Google Ads account
You may think: why do you need my revenue data, just:
- Get me more clicks, for less.
- Get me more conversions, for less.
But you don't pay payroll and rent with clicks and conversions. You pay it with cash. My goal is optimizing for more profit.
I need to know:
- How many of those conversions turn into customers.
- How much those customers spend.
- What hurdles are there along the way?
- How do we remove those hurdles?
This is what I do: optimize for profit.
Giving you honest feedback regardless of how it impacts our relationship.
I'd rather make $0 than take your money and fail to solve your problem.
You have questions and need answers. I may give you answers you don't want to hear but should be aware of.
Those answers could be things like:
- No, this is a bad idea, don't do it.
- You have a bigger problem than the one you want to work on and you need to focus on that, first.
- What's your budget for this? No, you won't be able to do this. But you could do something with less features instead.
- I'm not experienced in solving your problem and you should work with someone else.
- Your company made a bad decision and you need to reverse it ASAP.
None of those sound like:
- Yes, whatever you say - please pay me.
So in short my no bullshit approach is: be real, solve problems.
I encourage you to continue learning about what I can offer you by reviewing my general process next.