200% Increase in Qualified Leads for Consulting Firm

Ground Floor Partners: B2B SEO Case Study

Ground Floor Partners is a Chicago based business consulting firm. They specialize in business planning and designing scalable growth strategies. They were looking to improve the quality and quantity of leads coming in through their website after a re-design caused rankings to slide.


Their organic search traffic is performing much better, here are results year-over-year:

  • 160% increase of US based contact form submissions
  • 50% increase in local Chicago search visits
  • 48% increase in pageviews
  • 10% reduction in bounce rate

What we provided

Our experience in search engine optimization consulting and services allow us to provide the following:

  • A technical website audit that discovered several critical issues and best-practices that could be implemented
  • Correction of Google Analytics code flaws that prevented proper lead tracking
  • Correction of Google Webmaster Tools settings to target US based searches
  • Analysis and advice on current content strategy and execution
  • On-site page optimization of 30 pages of content
  • Continued monthly search engine optimization and content support