168% Increase in Search Visits, 100% Increase in Leads
Bergen Counseling Center provides counseling and therapy to individuals and families in Chicago. They have two locations, one downtown and one on the northside in Ravenswood. They needed help ranking their businesses so they could get more calls and customers.
Organic Search +168%
Visits from Google organic search increased by 168%.
Local Visits +77%
Visits from Google organic search within the Chicago area increased by 77%.
Contact Forms +100%
Qualified leads from Google organic search increased by 100%.
What We Did
Developed Marketing Strategy
We created a well researched digital marketing strategy document. This served as a point of reference for our work moving forward. It included brand points, competitor research, strategies and tactics to pursue.
Migrated to WordPress
We identified technical issues with their existing website platform. We recommended migrating their website to a better content management system. We chose to develop the website on WordPress for its ease of use and ability to be customized. The migration removed issues that affected their search results and gave us a solid foundation to build on.
Better Content, Better SEO
We provided content research, creation and distribution that added more context to the website and increased search positions. On-site optimization, Google Business Page optimization and local citation listings assisted with this as well.