From Zero to Page One on Google
Defining Looks is a full service beauty salon in Lafayette, IN. They contacted us to improve their search rankings. At the time, they were not showing up on Google Maps despite having a web presence. They were being outranked by competitors and weren’t sure why.
On Google Maps
They went from being unsearchable to showing up on Google Maps within a few weeks.
#1 Ranking for Key Phrases
Within three months they took #1 rankings for their main money keyword phrases.
Two years later they still rank on the first page with little ongoing SEO work.
What We Did
A local citation campaign built out listings to improve their local rankings and generated basic backlinks. We performed outreach to build links to the site and doing so secured a link from Purdue University (a major win).