From Zero to Page One on Google

Defining Looks is a full service beauty salon in Lafayette, IN. They contacted us to improve their search rankings. At the time, they were not showing up on Google Maps despite having a web presence. They were being outranked by competitors and weren’t sure why.


On Google Maps

They went from being unsearchable to showing up on Google Maps within a few weeks.

#1 Ranking for Key Phrases

Within three months they took #1 rankings for their main money keyword phrases.

Lasting SEO

Two years later they still rank on the first page with little ongoing SEO work.

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What We Did

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New WordPress Site

Our first step was to design and develop a website that showcased their salon better. We chose WordPress as the platform to build on due to its ease of use.

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Search Engine Optimization

After building out the site, we optimized the pages to increase search rankings for key terms.

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Link Building

A local citation campaign built out listings to improve their local rankings and generated basic backlinks. We performed outreach to build links to the site and doing so secured a link from Purdue University (a major win).

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