I highly recommend you visit the "how it works" page if you haven't already.
This page is here so you can familiarize yourself with terminology I may use on a call with you when diagnosing your website and marketing issues.
Consulting
Service |
Description |
Website Consulting |
Advice on getting the most out of your website and marketing programs. Can be a one-off call or an ongoing retainer. |
Risk Assessment |
Determining risks of redesigning or other website changes. |
Website & Marketing Audits
Service |
Description |
Baseline audit |
Helps you understand what people do on your website, what content is important and how it drives business for your organization. Sets a baseline of comparison before any major changes like a website redesign. |
Google Ads audit |
Identifies and recommends corrections for issues related to paid search campaigns. Finds wasteful spending and helps dial in your account for higher profitability. |
SEO audit |
Identifies and recommends corrections for issues related to your ability to generate organic search traffic. |
Launch audit |
Performed immediately before replacing an existing website with a redesigned website. A last scan to catch issues that may cause problems. |
Post-Launch audit |
Ongoing monitoring of your website to spot early signs of issues your new website may be causing. |
Fulfillment Work
Service |
Description |
Code installation |
Updating scripts, tags and code on your website. |
Conversion optimization |
A broad category of activities that involves running experiments on your website with the goal of increasing positive actions such as contacts and calls. |
Content migration |
Moving your content from one website to another. Common when redesigning a website, changing web hosting environments or moving to a new content management system. |
Website launch |
You have a website designed but need to have it hosted and functioning on a domain name on the Internet. |
Bad redesign recovery |
Finding what went wrong during your website redesign and correcting it. |