There's been a lot of buzz concerning the importance of media and blogger outreach lately. People don't just get information from a handful of TV and news sites anymore. The average person can run a successful niche blog with thousands of daily views. These bloggers are becoming more influential across a broad range of industries, not just fashion, music and food. And with the appeal of niche marketing, these bloggers have followings in almost any micro-community you can think of.
When it comes to promoting genuine social sharing, building external links and generating online buzz, well-established media influencers take a backseat to bloggers. Nine times out of ten, a blogger will be more responsive, affordable and easier to work with than a well known member of the media.
Every business has a unique story to tell. People love stories. Tell a good story and you turn on all the little emotional switches that makes your business irresistible.
Your business provides solutions for people's problems. When you’re close to something, it’s easy to have your stories left hiding in plain sight. We help you gather those stories, weave them together and share them with the right people. In addition to helping you turn your personal story into a business narrative, we help you convey the message with the authenticity it deserves.
Here’s a short list of some of the benefits of working with GainTap for blogger and media relations.
Get in front of the right people. Make connections that matter. Influencers love breaking news on something truly great. Will you be that news?
There’s a lot of noise out there. Cut through it by clarifying your mission statement, brand values, offerings and ideal customer fit.
You have a product that will generate some buzz given the opportunity. Let’s promote it. Let’s craft a good story about it and let it loose on the world.
Looking for lists of key players in your industry? We can get all the nitty gritty details for you in a nice Google Sheet or Excel file wrapped up with a bow.
You're the best in the business. People turn to you for informed opinions on different matters. Let’s spread the word of your importance in your field.
Blogger outreach and Public Relations (PR) services help get your business in front of the right people. It's not about spamming. It's about identifying key players online that influence your potential customers, starting relationships with them around your business and working to get your business mentioned on their website and social channels.
This is what we focus on. Connecting your business with people who will love it. Word-of-mouth is one of the strongest forms of marketing available. Seeking true advocates of your products and services and building relationships with them is the best way to get in front of the right community.
Working with bloggers to promote your news, products and services has the added benefit of building valuable links. As we're a holistic marketing company, we're experts at SEO, too. Learn more about our SEO services.
Companies will often give free demo products to key influencers in exchange for a review of the product. This is typically specific to products and not so much services. For example running shoe blogs, electronic blogs and mobile gaming sites are all good examples of this tactic in action.
There are hundreds if not thousands of affiliate blogs who will review products and link to them in exchange for a commission on sales. This is very popular with Amazon.com and is an acceptable option especially for e-commerce stores.
Blogger outreach is often rolled in with other services such as Search Engine Optimization. Costs can vary, but typically invoices are billed as a monthly retainer rate anywhere from $750/mo - $3,000/mo depending on expectations and goals. As building relationships with bloggers can take time a 3 month retainer is suggested for optimal results.
Pitching your products and services to the media is much like outbound selling. It's a blend of art, science and empathy built from years of experience. Three months after beginning a blogger outreach program you should expect to grow your brand awareness measured by an increase in social media mentions and branded search traffic. You should expect new links to your website and social channels.
Get in touch through the form below. A little explanation of what you're seeking to accomplishment will help us put together the right package for your outreach needs.
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