Online Market Research Analysis
Our online market research is great for solving the following problems:
- Not knowing why your competitors are beating you online
- Lack of knowledge into the best course of action for entering into a new market or niche
- Lack of understanding for why your customers shop with you or do not shop with you online
Online Competition Analysis / Market Entry Analysis
Our online competition analysis looks at the websites of your competitors to get a better understanding of why you are not competing as well as you should be. We also perform this when a startup or a new businesses is looking to enter a market and wants to know how they can compete effectively online.
For example some clients come to us to get more search traffic to their website organically. But after performing an analysis of the competition, it is clear that their budget would best be spent on advertising for immediate gains.
Others seek to launch digital products into new markets and don’t know how to price their products, whether to offer one-time fees or monthly pricing or even if they have the budget to compete in the space at all.
This is not keyword research, though that may be a part of the analysis. This report goes beyond basic keyword research for search engines. It’s a full look at the digital ecosystem you’re looking to do business in.
Online Competition Analysis Deliverables
- Better understanding of your strengths and weaknesses compared to the competition
- Direction on steps to take to better compete
- A report delivered as a PDF
- 1 hour phone call to discuss the report
A brief note about business competition
Yes, you do have competition
A lot of businesses think that they have absolutely no competition. This is just wrong in most cases. If you truly have no competition, chances are you’re offering something that’s hasn’t been proven in the market with a successful revenue model. Having competitors is a natural part of doing business. If you have competition, it means other people are willing to invest in businesses to serve the market which means that there are likely customers in that market. Competition is not bad. Failing to compete is. If you are continually being beaten by your competitors online then a competition analysis will take a look at why this is happening.