We find and correct issues with your website so it can generate traffic, leads and sales.
Website audits are useful when you aren’t seeing the results you would expect to get out of your website and you need to understand why you’re not getting them. There are plenty of reasons for why a website may not be performing as well as you’d hope.
The first thing is conveying to us what you expect to get out of your website and how it’s under delivering. For this reason we need to have an understanding of the goals you are looking to accomplish with your site.
Questions that a website audit will answer
- Why aren’t we getting visits to our site?
- Why are we getting less visits to our site?
- Did our website redesign hurt our site?
- Why aren’t we getting leads?
- Why are we getting bad leads?
Website audits we perform
Search engine optimization audit
These are very common and we do a good deal of these on a regular basis. If you’ve been in business for at least a year, you’ve likely been bombarded with SEO companies asking to do an SEO audit for you. Search engine optimization audits take a look at your website to see how it’s optimized for search engines. We identify problems that may be reducing your ranking potential and decreasing traffic that comes from search engines like Google. This type of analysis can uncover issues with on page optimization, formatting issues, usability issues and links pointing to your site.
We do these entirely by hand: they are not automated. The results from our audit are not something a free tool online can spit out.
Website Usability audit
A usability audit gives you greater understanding of how visitors are interacting with your site. Through heat maps and video recordings of web pages, we show you what’s working and what isn’t. These audits are extremely beneficial to understanding problems you may have with high bounce rate pages, low lead to visit ratio websites and eCommerce sites with cart and checkout conversion funnel issues. Using video recording we get to see actual recordings of how a user is browsing a web page and we see what they click. We see what they miss, how far they scroll down the page and we get an idea of how to test web pages and improve results.
A content audit looks at the text and images that you have on your website related to the types of customers that you are trying to acquire. Some websites do not have a solid content strategy in place and they may be targeting the wrong types of customers with the content they have on their site. Content audits will uncover issues with your actual web page text and images and suggest changes to make in order to improve the types of customers you get, decrease bounce rates and improve conversions.