Frequently Answered Questions on Website Consulting & Internet Marketing
If you’re looking to increase visibility, improve profitability, boost revenue and achieve other goals, we should talk. Digital marketing strategy is the core of a successful digital marketing program. You don’t need fancy software to put together a solid digital marketing strategy, you just need experience and a text editor. I’ve found in my work that businesses often need a digital marketing strategy when they have the following problems.
The business has no purpose.
A company that lacks a digital strategy also lacks clear strategic goals defining what they plan to achieve online in terms of building deeper relationships with existing clients or finding new ones. Lacking clear goals may also mean you don’t put enough resources into stay up-to-date with online marketing trends or keep up with competitors.
When you can’t name five competitors.
I’ve heard it a lot. You’re unique. Nobody does what you do. But 99% of the time, you do. Digital marketing strategy is about understanding how your business competes in the market. With time spent on developing a digital strategy it’s easier to understand your true competitors and how well you compete across a variety of marketing channels.
When you can’t tell me what your business does in under 5 seconds.
A clearly defined online customer value proposition is what you need to differentiate your online services and at the same time encourage both new and existing customers to engage and stay loyal.
You can’t tell me where you’d take your best customer on a date.
If you can’t tell me what your best customers are interested in, where they get their information and where they hang out, then you’re not spending enough time developing your digital marketing strategy. When you haven’t updated your website in months. Your market is in a constant state of change. The Internet changes at an even faster rate. You’ve got to stay ahead of the curve to remain relevant and connect with new and current customers.
I’m sure you’ve been Googling around, looking for the right digital marketing solutions. Do you go with a digital marketing agency? Or an Internet marketing company? Maybe you outsource your digital marketing efforts on Fivrr at $5 a pop. The Internet has given you a lot of options to choose from and, at a glance, I’m competing to be one of them. But if you’re looking to get the most return on your investment, hiring me as your digital marketing consultant is the best choice you can make.
If you have an annual marketing budget that’s under $100,000 – I’ll squeeze the most return out of that out of any marketing company you’ll meet. Here’s why.
Traditional agencies and Internet companies have bloated staffs.
When you’re researching marketing agencies, take a look at their Glassdoor profiles. They’re usually staffed by college grads or interns with little experience and even less wages. More people means more cost. These companies need to drastically increase the cost of their services so they’re profitable. You’ll often have four people working on your account, billing hours to update a spreadsheet when only one of them does actual work on your account for a handful of hours a week.
I’m an experienced technical marketer with over a decade of experience in digital marketing management.
I generally operate off flat rates to keep things easy, sustainable and forecast-able. You don’t have to worry about having the hourly consultant rate meter running in the background either. I provide marketing consulting packages, so if you just want recommendations, I can do that. If you want me to get in there and fix things, I’d prefer to do that. Or if you’re looking for a longer contract marketing manager, VP or CMO to work inside your company temporarily I can offer value there, too.
What you can expect from my marketing consulting service is a clear picture of where you are, where you want to be and a map for getting there. A lot of marketing consultants stop there. Don’t pay for advice. Pay for results. I can help you further by realizing your marketing strategy using the right tactics to reach your company’s goals. I’ve managed marketing departments for small to medium sized businesses and know what it takes to get results. From getting Google traffic to starting up successful email marketing programs, I’ll get you on the right path for sustainable business growth.
Part of an Internet marketing consultant’s job is to look at what works and to make it work better. If you’re spending money on the wrong things, then it needs to be re-routed to things that work. Pretty simple on paper. But it’s a little trickier than that. Good measurable results start with knowing your brand, your business and the market it operates within. From there we agree on an objective to build your marketing strategy around.
What I do is assess your position in the market and recommend the right blend of tactics to help you reach your business objectives. It’s more than “start tweeting” or “make a Facebook page.” It’s about a strategic marketing shift to bring you more visits, customers and business. The only thing that matters in business is getting results.
Digital marketing has given us more profitable ways to market by reaching the right people at the right time. You can have the best taglines, the flashiest ads or even the biggest budget in your digital strategy, but at the end of the day it’s your execution and strategy that determine how successful your business is. I’ve seen companies get an 80% gain in web form submissions from changing only a few words of text on their site. What improvements are you missing out on from not working with a digital marketing consultant?
I’ll generally sit down with a new client and ask several questions about challenges the business faces from the client’s point-of-view. Here’s a list of some common answers related to their Internet marketing struggles.
- We don’t get enough leads.
- Nobody knows our company name.
- We don’t have the technical skills to do any of this online marketing stuff.
- People say our product is awesome but nobody is talking about.
- I don’t know if my advertising is working.
- Our website doesn’t tell the whole story about our company.
- I don’t feel like we’re efficient.
- We’ve been getting complaints online and I don’t know how to deal with it.
- We’ve got a blog but I’m too busy to post anything.
Not planning or routinely reviewing a digital marketing strategy is where most companies go wrong.
When executed correctly, your digital marketing programs and assets can impact positively on your company’s success. The problem is most businesses don’t step back, sit down, make a map and chart a course. They’re constantly just getting by and when they do get into marketing it’s approached as a task based system. Make a Facebook page. Post a Tweet. It’s not addressed in a strategic way. I’ll take a look at the market and find out where more of your best customers are. From there we can build out a marketing strategy to help your company acquire more of these customers.
I’ll look at your customers and their demographics. Who are they? What do they like? Where do they spend their time online? A lot of these questions can be answered through customer surveys either directly with your customers or through the use of an online survey program. I’ll build out customer profiles to help personalize your company’s marketing programs and then I can get to work acquiring new customers for your business that fit these profiles. From there we’ll find out the most profitable ways to reach new customers.
We help companies build websites that are sustainable, high-performing and profitable.
If you’re looking for guidance on your website, read on. If you need a new site or updates, view our page on custom website development.
What to look for in a web consultant
You’re looking for someone with experience to guide your decisions. It takes more than an eye for design or ability to code a website to be a good web consultant. A good website consultant is equal parts marketer and technical specialist. They have a track record of managing web projects that deliver great results.
Our consulting fees
General web consulting fees range from $600 for website audits to $1,500+ / month for retainers. The best way to get an accurate quote is to give us some brief details about your project. We will respond to you same day with an estimate, often within the hour.
Common reasons for hiring a website consultant
Website Redesigns / Updates
Your company has outgrown its current website. Where do you go from here? Updating your website can be risky. Especially if you don’t understand what pages on your site bring in new customers. A website consultant can reduce risk from big website changes, providing clarity around what to keep and what to get rid of. They can interface with designers and developers or lead complicated, custom web development projects.
How do you turn website traffic into cash? A web consultant can guide you with ways to monetize your website that go beyond Adsense. This can include email list building, developing digital products, generating affiliate sales and implementing eCommerce solutions.
Not getting as many phone calls or emails lately? Something may have happened to your website that is affecting your sales. A web consultant can solve technical issues leading to decreased leads. They can offer advice and manage projects around generating more inquiries from your website.
Goal Setting / Analytics
If you want to take your business to the next level, you have to understand where you are right now. You need analytics software installed and configured properly to do this. You may have software setup but you don’t know how to filter out the noise. We can get to the numbers that matter and provide consistent, continous reporting.