About Our Website Content Marketing Services
GainTap is a digital marketing firm in Chicago that offers content creation and distribution services for small businesses.
Content is the single most important part of your website. Great content gets the right people to your website, educates them on the value your company provides and encourages them to contact you.
Types of Website Content Marketing We Help With:
- Creating consistent, high-quality blog posts, services pages, press releases and emails
- Organizing web content to improve website usability
- Consolidating posts and pages to create more effective content pieces
- Posting content on your company’s social channels
- Paid promotion of content to increase awareness for your company
- Targeted outreach to share content with specific influencers
- Sharing content with your email list subscribers
Website Content Strategy Services
We help write, communicate and distribute the story of you.
You sell widgets. We sell widgets. Everyone sells widgets. And people buy widgets. Pretty boring, right? Our approach to content marketing builds a narrative around your widgets and why you started selling them. You’re no longer just selling widgets, you’re now solving a problem with widgets. And people who have that problem are absolutely loving you. Good job, you.
Good content matters. It’s what gets shared. It’s what search engines like Google put at the top of their rankings. A good website consultant can guide your business to tell your story in a way that generates revenue for your company.
Big agencies have a lot of overhead and they pass this cost onto you. You’ve heard of micro-brews? Well we’re a micro-content marketing agency. And the key word here is marketing. Not blogging; not posting, but marketing. Driving revenue is our priority because having more money is important to our clients.
How we help you create content that matters.
OK, so now you know why content is important. But how does GainTap help you create powerful content?
We get to know your business. We map out your business objectives – where you are now; where you’d like to be in a year; what makes your business unique, and all the finer details. Then we look at obstacles, and ask, “how do we overcome them?” And, “what are the opportunities?”
We help you understand your customers’ wants and needs. You’re on a date with your best customer. Where do you take them? What do they like to eat? What are they reading online? What are they talking about with their friends? Where are they excited to vacation this summer? Researching your customers will lead to tons of content opportunities so your business can be relevant to current and potential customers.
We focus on building customers, not followers. Marketing channels are constantly evolving. Myspace is dead. Tomorrow it may be Twitter or Facebook. Content strategy stays ahead of the curve by putting your content on the most effective channels for your business. Maybe none of your customers use Twitter. So why waste your time and money building a Twitter following? Content strategy optimizes your time and money so you’re building customers, not just followers.
We understand that driving traffic and sales are totally different things.
It’s really easy to drive traffic with content. Some posts can go viral, get 10,000 shares on Facebook and lead to absolutely no sales activity. Others can be very niche, get shared among a handful of individuals and bring in new customers. Which would you rather happen?
Being strategic about your content keeps you ahead of your competition. In the business world, so many businesses just talk about themselves: “We did this. We’re doing this. Our widget got ranked best widget by a top widget guy.”
Engaging content is less about you and more about your customers. Talk about them; talk about what they’re doing. In doing so, you bring yourself above the competition. You standout; you’re unique. That’s content people can get behind.
The only way to grow on social media is with a content strategy. Consistency has been shown time and time again to improve the engagement of social media posts. Once you’re consistent with your posts, and all your posts have a flow, you don’t just go around picking random posts and yelling them at people on the Internet. When content strategy leads your content creation efforts, you’re having conversations.
Website Content Creation Services
Different Types of Content We Create:
Blog posts. OK, yeah, blog posts are huge. They’re simply the specialized pieces of writing that are designed to engage online readers, attract links and initiate an interaction between you and prospective customers. Like we’ve already mentioned, we do more than just write blog posts for you. If you’re stuck on what to blog about, we can help you identify hot topics and pitch them for you.
Authority articles. Authority articles help establish you as an expert in your industry. This is particularly important when it comes to attracting links for SEO and creating a loyal user base.
Linkbait. Linkbait, as the name suggests, is content written specifically to direct links to your website. Think about content on Buzzfeed, Gawker or any of those type of media sites. This content may include pieces created for an industry journal, a national newspaper, a well-known blogger, a directory website or a bookmarking site. We can help with an effective linkbait strategy for your blog posts or other content so it can blow up on social media.
Optimized press releases. Press releases are great for garnering attention from relevant sources in the industry. They also can come in handy when you want to maximize visibility from search engines. We’re here to help you write a great press release for your website.
Optimized content for search engines. Quality content is king, but there are some rules for ranking better in search engines that need to be followed. We can offer guides or rewrite an existing piece so it includes all the good signals search engines like.
Images, graphics, photos and icons created or sourced. Finding the right images can be the most time consuming part of a content program. We’ll speed that process up. Finding the right images, graphics, photos and icons doesn’t have to be difficult. We can help with the creation and sourcing of image content for your website and marketing campaigns. The game has changed. Ten years ago you would hire a designer to create custom images for you. Now, those designers have moved to networks that host pre-made images, graphics, photos and icons, all available for a few dollars. Sourcing image content has never been easier, if you know where to look. And for the extreme cases where your image needs fall outside the 1 million+ available images on those networks, we’ve got a short list of excellent designers to partner with.
Why choose us to create content for you?
We’ve got the resources for any size job. Small jobs are personally handled in-house. For very large jobs, our in-house leads the strategy and editing of content by talented contractors. Nothing is gets OK’d without being combed through by us. We can handle all your online activities, giving you enough time to focus on running your business. All our activities are handled professionally with project plans and deadlines to deliver well-edited, formatted and high-impact content on time and on budget.
Writing blog posts consistently is something we see businesses struggle with every single day. At a glance, blogging doesn’t seem like there’s that much to it. But most businesses hold their websites to a very high caliber of writing. The problem with this is that most businesses who seek a blog writing service do not have the internal resources to blog regularly. By holding themselves to such a high standard of writing, they limit themselves to material that must be written by specialized members of their team who have other things to do with their time.
Of course, that content is likely excellent; we’re not going to say that kind of content isn’t useful. If you had team members who were great writers, extremely knowledgeable and blocked off entire days to write blog posts, that would be great! But that’s not reality. There’s a constant balance of quality versus resources.
Our Approach to Blog Writing
We want to create a returning audience who will eventually become customers. The only way to do that is by writing consistently on your site and using engaging material that people will share and interact with. The way to build that audience is through consistent posting of content, at least once a week.
We also want to help your website rank on search engines. We write about relevant topics related to services or products that your site offers. This helps your site rank for keywords that you are not ranking for currently and generates links by being more interesting and shareable than your other web pages.
How to Hire the Right Blog Writing Service
You must be comfortable delegating the task of writing to someone that is not an internal team member. The writing may only be 85% of the quality that you or an internal team member could create, but you will make up for this by having consistent, audience-building posts on your site. It’s better to have three posts a week on your website than none when it comes to driving traffic and sales on your website.
Our Blog Writing Process
We follow a very simple, common sense blog writing process.
- We identify blog topics on your site
- You okay the topics
- We write the posts
- We optimize the posts for search
- We add the posts to your website
Why don’t we have clients approve the posts?
We generally do not have clients approve the end posts as we have found that approving the topics is enough to ensure on-topic content. Exceptions are made for strict industries, such as financial investment, banking and healthcare. Remember, the goal here is for you to hire a blog writing company in order to take something off your plate, not add more to it.
Website Content Distribution Services
Web content can be distributed in a variety of ways.
- Email lists
- Social media channels
- Targeted outreach to influencers (bloggers, journalists, etc)
- Press release sites
Our content marketing is full funnel – nothing is created if we don’t have a game plan for distribution.