Blog Writing Services
Content writing services to build audiences, raise awareness for your products and services, and increase your search engine rankings.
Writing blog posts consistently is something we see businesses struggled with every single day. At a glance, blogging doesn’t seem like there is that much to it. But most businesses hold their websites to a very high caliber of writing. The problem with this is that most businesses who seek a blog writing service do not have the internal resources to blog regularly. By holding themselves to such a high standard of writing, they limit themselves to material that must be written by specialized members of their team who have other things to do with their time.
Of course, this content is likely excellent. We’re not going to say that that kind of content isn’t useful. If you had team members who were great writers, extremely knowledgeable and blocked off all day to write blog posts, that would be great! But that’s not reality. There’s a constant balance of quality versus resources.
Here’s how we approach blog writing
We want to create an returning audience who will eventually become customers. The only way to do this is by writing consistently on your site and using engaging material that people will share and interact with. The way to build this audience is through consistent posting of content, at least once a week.
We also want to help you website rank on search engines. We write about relevant topics related to services or products that your site offers. This helps your site rank for keywords that you are not ranking for currently and generates links by being more interesting and shareable than your other web pages.
How to hire the right blog writing service
You must be comfortable delegating the task of writing to someone that is not an internal team member. The writing may only be 85% of the quality that you or an internal team member could create. But you will make up for this by having consistent, audience building posts on your site. It’s better to have three posts a week on your website than none when it comes to driving traffic and sales on your website.
Our blog writing process
We follow a very simple, common sense blog writing process.
- We identify blog topics on your site
- You okay these topics
- We write the posts
- We optimize the posts for search
- We add the posts to your website
Why don’t we have clients approve the posts?
We generally do not have clients approve the end post as we have found that approving the topic is enough to ensure on-topic content. Exceptions are made for strict industries such as financial investment, banking and healthcare. Remember, the goal here is for you to hire a blog writing company to take something off your plate, not adding more to it.