Link Building Services
We build high quality backlinks the right way.
Getting links to your content is a natural outcome of sharing on the Internet. When people like something they will link to it either through a social media share or linking in their own content. It’s human nature to share with others and we do this online by directing people to web pages using links. It’s best to think about link building as simply driving awareness for your business and offerings online.
It’s easy to get caught up in domain rank, page rank, “Google juice” and so on. But let’s think about link building like this.
Safe, effective link building services
Imagine there’s a really good organization out there that’s affordable to join and has lots of potential customers for your business interacting with each other online. Wouldn’t it be great to know about this and to join this community online so that you could get in front of these potential customers? This is an aspect of link building that’s often overlooked in favor of raw search engine optimization statistics. It’s better to be linked to from a lower domain authority site with thousands of users than a high domain authority site with none.
Powerful, quality links
Sometimes, a site really does need some powerful links. If you have lots of competition and aren’t getting traction in search, some excellent, high quality links pointing to your site can jump start your search engine traffic. We help you get the right links that actually improve your search engine rankings.
A note on bulk link building
Bulk link building can be really dangerous when done incorrectly. It’s easy to create a pattern of link building that Google can identify and squash easily. For that reason, we don’t offer bulk link building services, but we do acknowledge they can be useful under certain circumstance. We can refer you out to partners who can provide these services for you.
Quality linkbuilding by fixing broken external links and 404 errors.
You’ve heard this a million times: getting existing customers to buy is much easier than finding totally new customers. The same can be said for quality link building. If you’ve got good sites linking to you and those external links aren’t passing “link juice” then you’re leaving money on the table.
Broken external links vs. broken internal links.
A broken external link is a backlink from a website pointing to your site that is no longer functional. Typically this is because content has been moved on your website or a page URL has been changed. Sometimes you can add a redirect on your end to fix the problem. Other times, fixing these requires reaching out to the website owners and asking them to update backlinks on their end.
Broken internal links are similar but they’re easier to update because you have access to your own website. Ever seen a 404 error page? That’s a broken link. A website audit helps uncover these at which point re-directs can be used to fix them.
It’s common to have a few 404 errors on your site. But if you’ve recently completed major structural changes, you may have a problem. These changes can upset your backlink profile and cause ranking drops. This often happens for three main reasons.
If you re-designed your website, your business could be suffering.
Anytime pages are removed, links are changed or work is done on the back-end of a website – there’s room for error. Sometimes website redesigns hurt your search rankings.
Changing your domain or merging websites.
If you’re re-branding your business or merging information from two websites into one, you’ve got a recipe for disaster.
If you’re getting mentioned but not linked to.
A lot of times you’ll get press, reviews or other online mentions where people are talking about you but not linking to your website. We’ll help turn those mentions into strong SEO signals.
Not everyone is good at the job.
To be good at this you’ve got to be able to weed out bad sites that you don’t want pointing to you and prioritize websites that you do want links from. This takes an understanding of modern link building and the use of specialized software. You’ve also got to be efficient at finding contact info on websites and be able to perform persuasive, concise email outreach.
People linking to you are highly inclined to fix their broken links.
Reclamation is the fastest way to build backlinks to your site because you already had those links at one point in time. This means if someone was linking to your website and you change domains or possibly your structure on your existing site then there’s no reason that these people wouldn’t want to link to you again. They want their audience to have a good experience by getting them the information they need. Broken links are also a bad signal to Google, so wise bloggers and webmasters will fix these as soon as possible.
When I go about fixing broken external links, I follow a pretty standard process. First I pull all backlinks going to my client’s website. I then export them and rank them in order of priority by their strategic value. I’ll craft a template and then go about reaching out to websites one by one. The most time consuming part is in the outreach, follow-up and thank you emails. After that I provide reporting showing the number of links that were fixed and estimated value of the new links.
Auditing your website.
Aside from external links, a website audit can uncover broken internal links within a website. Fixing broken internal links is critical to distributing the value of external links throughout a website. This helps more of your web pages become visible in search results. This means more traffic and sales on your website.
Interested a free audit?
I offer link reclamation services that can save you time and money. I’ll help you recover your lost potential and find opportunities to help you rank better on Google and other search engines. If you’re interested, please get in touch about reclamation services and I’ll get back to you within 24 hours with more information.
Building links through outreach
There’s been a lot of buzz concerning the importance of media and blogger outreach lately. People don’t just get information from a handful of TV and news sites anymore. The average person can run a successful niche blog with thousands of daily views. These bloggers are becoming more influential across a broad range of industries, not just fashion, music and food. And with the appeal of niche marketing, these bloggers have followings in almost any micro-community you can think of.
It all starts with a good story.
Every business has a unique story to tell. People love stories. Tell a good story and you turn on all the little emotional switches that makes your business irresistible. Your business provides solutions for people’s problems. When you’re close to something, it’s easy to have your stories left hiding in plain sight. We help you gather those stories, weave them together and share them with the right people. In addition to helping you turn your personal story into a business narrative, we help you convey the message with the authenticity it deserves.
We make sure your story gets shared, not spammed.
Our outreach and Public Relations (PR) services help get your business in front of the right people. It’s not about spamming. It’s about identifying key players online that influence your potential customers, starting relationships with them around your business and working to get your business mentioned on their website and social channels.
Frequently Asked Question about blogger outreach services (FAQ)
How much does blogger outreach cost?
Blogger outreach is often rolled in with other services such as Search Engine Optimization. Costs can vary, but typically invoices are billed as a monthly retainer rate anywhere from $750/mo – $3,000/mo depending on expectations and goals. As building relationships with bloggers can take time a 3 month retainer is suggested for optimal results.
What can you expect from reaching out to bloggers?
Pitching your products and services to the media is much like outbound selling. It’s a blend of art, science and empathy built from years of experience. Three months after beginning a blogger outreach program you should expect to grow your brand awareness measured by an increase in social media mentions and branded search traffic. You should expect new links to your website and social channels.
How to get started growing your brand awareness through blogger outreach?
Get in touch through the form below. A little explanation of what you’re seeking to accomplishment will help us put together the right package for your outreach needs.