Product Description Writing Services
We write product descriptions that lead to higher converting eCommerce sites
Product descriptions are a specific form of web content that we excel at for our eCommerce clients. When writing descriptions, we aim to write at least 250 to 300 words of content per product. A great product description informs potential customers, encourages them to buy and does so in a way that increases your search engine rankings, too.
Why you need new product descriptions
Copy and pasting descriptions is a big No-No. A lot of eCommerce websites will simply copy and paste descriptions from manufacturers or use iframes to import products to their websites. Search engines absolutely hate this. It’s not helpful if you’re looking to increase visits to your site from Google or other search engines.
Writing less than 250 words of content per product is another issue. This is called “thin” content. Descriptions should be at least 250 words of unique content that is well written, describes the product and encourages buying.
Our product writing process
Identify the number of products
Our process varies depending on the number of products you have on your website, but we start our process by identifying key products to focus on. Often times these are your higher-margin products. But if you only have a few dozen products then we will work on all of them, budget permitting.
Research and create descriptions
After identifying the products, we build our product descriptions around competitive research and keyword research. For unique products where you are the sole distributor, we will have to do a more consultative approach where we discuss the products with you to get details in order to create compelling descriptions.
Deliver or post descriptions
We can provide product descriptions via an Excel or Google sheet for your team to enter into your site. Or if you provide access to your eCommerce platform, we’re capable of adding them directly to your product pages. This is often the better solution as we can additionally provide product search engine optimization as well.
In addition to product descriptions we also create category page descriptions and additional web content on your website including consistent blog posts.