Your website should be making more money. Even with Amazon sales, your biggest profits come through your own online store. How do you get it to drive more sales? The answer is, you need to invest in fixing up your existing e-commerce site.
Just like a physical building, your website needs repairs, overhauls, remodeling and expansion. You can outgrow your existing site or scale back and find ways maximize your resources. Investment in a strong, stable website is the foundation for a high-performing and profitable online business.
|Writing Product Descriptions||Blog Content Creation||Web Development / Schema|
|Monthly Site Audits||Analytics Setup and Tracking||Conversion Optimization|
|Bi-Monthly Consulting Call||Payment Gateway Integration||Google Shopping Campaign Setup|
|Google Merchant Integration||Google Remarketing Campaign Setup||Facebook Remarketing Campaign Setup|
|Advertising Management||Social Media Management||Consulting Calls|
When someone visits your store, you want them to have a great experience. The same holds true for e-commerce stores. Studies show even milliseconds make a huge difference in store profits online. The more products you have, the longer your site load time is. Having a fast loading site not only improves user experience and sales on your site, but it also increases the chances of ranking on search engines.
You’ve heard this before. In order to sell more online, you need kick ass product descriptions and images that make people want to buy your products. If you only have a couple dozen products, this is no problem. If you have thousands, it can be cost prohibitive to crank out major league copy and photos for each of them. That’s why smart e-commerce store owners have both good content and great content. We help identify high margin items worth spending the time to build great content around. For lower margin products, we’ll create cost-effective content that boosts search rankings and increases the quality of your site. This is the highest return on investment (ROI) way to boost your site’s sales.
Google Shopping PLA campaigns run Adwords ads when users search for product related search terms on Google and on Google Shopping. This is unique to e-commerce stores. If you’re not using Google Shopping campaigns, you need to. These campaigns can generate a massive amount of traffic often for as little as 5 cents per visit. But if left alone, these campaigns can literally nickel and dime your ad budget into the red. You also need to take advantage of Re-marketing to bring past visitors back when they’re ready to buy.
This can be done through a combination of re-marketing for search, display and Google Shopping PLA campaigns. None of these are set it and forget it types of campaigns. They need to have at least weekly maintenance done make sure your campaigns are getting the right views and clicks.