About Our eCommerce Services
GainTap is a digital marketing company in Chicago that provides web services for eCommerce businesses. We offer one-off services such as product page description creation and email marketing campaign setup. But our true value is in our fully managed eCommerce marketing solutions. We can help your online business generate more visits and sales through multiple marketing channels like email, search engines and social media.
We provide integrated email marketing, content writing, search engine optimization, pay-per-click campaign management, web development and consulting services. High performing ecommerce shops use all of these and more.
We have a lot of experience working on BigCommerce and WordPress sites using WooCommerce but aren’t limited to these platforms.
eCommerce Online Sales Optimization Services
Your website should be making more money. Even with Amazon sales, your biggest profits come through your own online store. But how do you get it to drive more sales? The answer is that you need to invest in fixing up your existing ecommerce site.
Just like a physical building, your website needs repairs, overhauls, remodeling and expanding. You can outgrow your existing site, or scale back and find ways to maximize your resources. Investment in a strong, stable website is the foundation for a high-performing and profitable online business.
Getting people to buy takes more than great prices and coupons.
When someone physically visits your store, you want them to have a great experience. The same holds true for ecommerce stores. Studies show even milliseconds make a huge difference in store profits online. The more products you have, the longer your site load time is. Having a fast-loading site not only improves users’ experience and sales on your site; it also increases the chance of ranking on search engines.
Main Reasons for Slow Sites Include:
- Too many products loading on a page
- Large product image sizes that aren’t compressed for web
- Not tidying up 301 redirects
- Server issues (not caching, not using a content delivery network)
You need content and you need great content.
You’ve heard this before. In order to sell more online, you need kick-ass product descriptions and images that make people want to buy your products. If you only have a couple dozen products, that is no problem. If you have thousands, it can be cost prohibitive to crank out major league copy and photos for each of them. That’s why smart ecommerce store owners have both good content and great content. We help identify high margin items worth spending the time to build great content around. For lower-margin products, we’ll create cost-effective content that boosts search rankings and increases the quality of your site. This is the highest return on investment (ROI) way to up your site’s sales.
Main Areas of Content Optimization We Focus On:
- Product descriptions and category descriptions to eliminate thin or duplicate content penalities from search engines.
- Consolidation of multiple variations of a products (eg, red widget, blue widget, green widget)
- Internal linking to increase site visit duration and funnel buyers to the right products
- Creation of an image and content writing process for your in-house team
- Image processing of in-store / warehouse photos (optimization for the web, cleaning up, “airbrushing”)
Bring buyers to your site and back to your site.
Google Shopping product listing ads (PLA) campaigns run Adwords advertisements when users search for product-related search terms on Google and on Google Shopping. This is unique to ecommerce stores. If you’re not using Google Shopping campaigns, you need to. These campaigns can generate a massive amount of traffic, often for as little as 5 cents per visit. But, if left alone, these campaigns can literally nickel and dime your ad budget into the red. You also need to take advantage of remarketing to bring past visitors back when they’re ready to buy.
This can be done through a combination of remarketing for search, display and Google Shopping PLA campaigns. None of these are set-it-and-forget-it types of campaigns. They need to undergo maintenance at least weekly to make sure your campaigns are getting the right views and clicks.
- Setup / syncing of your ecommerce store’s products with Google Merchant
- Setup and management of Google Shopping campaigns
- Ongoing optimization of Google Shopping campaigns and Google Merchant accounts
- Setup and management of remarketing campaigns including Google Dynamic Search Ads and Facebook remarketing
eCommerce Product Description Creation Services
Product and category descriptions are a specific form of web content that we excel at for our ecommerce clients. When writing descriptions, we aim to write at least 250 to 300 words of content per product. A great product description informs potential customers and encourages them to buy the product in a way that increases your search engine rankings.
Why You Need New Product Descriptions
Copy and pasting descriptions is a big no-no. A lot of ecommerce websites will simply copy and paste descriptions from manufacturers or use iframes to import products to their websites. Search engines absolutely hate this. It’s not helpful if you’re looking to increase visits to your site from Google or other search engines.
Writing less than 250 words of content per product is another issue. This is called “thin” content. A description should be at least 250 words of unique content that is well written, describes a product and encourages users to buy it.
Our Product Writing Process
Identify the Number of Products
Our process varies depending on the number of products you have on your website, but we start our process by identifying key products to focus on. Oftentimes these are your higher-margin products. But if you only have a few dozen products, we will work on all of them, budget permitting.
Research and Create Descriptions
After identifying the products, we build our product descriptions around competitive research and keyword research. For unique products where you are the sole distributor, we will have to do a more consultative approach where we discuss the products with you to get details in order to create compelling descriptions.
Deliver or Post Descriptions
We can provide product descriptions via an Excel or Google sheet for your team to enter into your site. Or if you provide access to your ecommerce platform, we’re capable of adding them directly to your product pages. This is often the better solution as we can provide product search engine optimization as well.
In addition to product descriptions, we also create category page descriptions and additional web content on your website, including consistent blog posts.
We focus on improving your brand, getting more sales and increasing your repeat customer base. We customize ecommerce sites and have had some great results with BigCommerce.
It can be difficult managing hundreds or thousands of products. We help you bulk import new products and update existing ones more efficiently.
Google Shopping PLA Management
Google Shopping is an excellent way to get lots of traffic to your site at a reasonable cost per click, but only if you stay on top of your Google Shopping feeds. We help squeeze the most return out of your Google Shopping budget and keep your Google Shopping feeds compliant with Google’s frequent changes.
Theme Design & Development
We help you redesign your BigCommerce store, whether it’s updating your current theme, choosing a new theme or creating one from scratch.
BigCommerce Search Engine Optimization
BigCommerce is not search engine optimized out of the box. There are theme file edits and store settings that need to be made to maximize your site’s ranking potential. We also optimize your product pages with better product descriptions, by developing high-ranking category pages and by performing dozens of optimization tweaks to your site.
Get more sales on your site with better-converting shopping carts, simplified checkouts and additional payment gateways like PayPal and Amazon shopping.
Consistent blogging is a great way to build awareness for your brand and drive traffic to your site. Our blog writers create content for dozens of verticals including automotive, apparel, luxury brands, health and wellness and more. Our content editors easily automate this process by adding approved content to your blog.