About Our Pay-per-click (PPC) Management Services
GainTap is a digital marketing firm based in Chicago that provides PPC setup, optimization and management services for small businesses. GainTap’s PPC services help businesses generate profitable returns from their online marketing campaigns. Whether your business is just getting started with search engine advertising or has been doing it for years, we provide value by cutting wasteful spending and generating more sales through Google Adwords and other ad platforms.
At a glance, PPC campaigns can be really confusing. And, if not managed properly, costs can pile up while results fail to do so.
That’s why effective PPC management plays a crucial role in running a successful paid search campaign, and it involves so much more than setting up an account and waiting around for clicks and visits.
Whether you’re in a competitive industry or just launching a new website, the quickest and most effective way to get visits from search engines is with PPC advertising. It’s also the easiest way to control your budget and ROI whenever you launch an online campaign. When it comes to search engine marketing, most business owners focus on improving their organic search rankings, but they often can get a better return on their investment from paid search.
How to Know it’s Time to Hire a Campaign Manager
Can you name the top performing ad groups or keywords? When is the last time you added negative keywords to your ad groups using data from the same week? If you can’t answer those questions, your account is bleeding money.
We manage and fulfill Google Adwords, Google Shopping, Facebook and remarketing campaigns at a nice, competitive flat rate.
PPC Campaign Setup
PPC Strategy Development
Setting up a campaign begins by assessing your business and learning about your objectives, your unique selling points and your competitors. We then use the information we’ve collected to come up with a solid PPC strategy.
PPC Account Setup Services
Have you tried setting up an Adwords account before? It can be really confusing. What match types do you use for keywords? How do you make sure you don’t blow a ton of money really quickly. If you’re just starting out, we’ll set up your PPC campaigns with ad groups, highly targeted keywords and unique ads to direct quality traffic to your site.
PPC Management Services
PPC Monitoring and Optimization
We’ll work on your campaign daily, continuously refining and expanding on some of the steps that will improve your click-through-rate (CTR) and cost-per-click (CPC), which will drive your ROI higher. Monitoring PPC is a must as costs can skyrocket. Make sure you’re getting the most out of your Adwords budget by hiring us to monitor your account and provide reporting on a monthly basis.
Ad Text Copywriting
Targeted ad copy is written and tested for each ad group. And by constantly testing ad copy, we’re able to ensure you’re getting the right amount of quality traffic at the lowest cost possible. This requires optimizing your CTR in order to drive up your Adwords quality score.
Ad extensions are very important in PPC campaigns; you can’t afford to underutilize them. For one, they can transform your ad text, giving you an opportunity to stand out over your competitors. That makes them one of the most important tools in the PPC arsenal.
You’re not going to know what works if you’re not tracking your data. PPC tracking begins on your website, by making sure Google Analytics or other website monitoring software is set up properly. With the right data, we’ll make the right decisions.
Remarketing is one of the best ways to reach users who visit your site in new ways. Adwords allows you to run highly customized search and display advertising, but it takes setting up your website and Adwords account correctly.
YouTube Display Video Advertising
YouTube video ads are a cost-effective alternative to television advertising. Engage with highly targeted audiences by placing videos and display text in front of them. This works well with remarketing lists, too.
Monthly PPC Reporting
We provide monthly reports that show what has been accomplished during the previous month. We also schedule phone calls to discuss progress.
Our reports show the following:
- Cost / Conversions
- Phone calls
We can integrate other methods of conversion tracking either on your website or from other programs, such as Salesforce.
Why Use PPC marketing?
You can use AdWords to reach new customers in a profitable way.
Google has a ton of tools and functions that you can use to tailor your paid search campaign and start targeting specific markets and demographics. To be clear, managing Adwords can be a full-time job in itself, not to mention making sure you’re not violating the long list of Adwords policies. If your Adwords account is the size of Amazon’s, then GainTap isn’t the best fit for you. But if you’ve got 100,000 or less keywords, we can work together really well.
PPC Shows Faster Returns Than SEO
We do a lot of search engine optimization work. But we always ask these two questions upfront:
- Are you prepared to wait 4-6 months minimum to see results from SEO? If no, you need PPC.
- Does your business need leads and revenue immediately? If yes, you need PPC.
Search advertising lets your business cut in line to the top of Google and other search engines. You pay a premium for this, but often times it can be more profitable than SEO.
GainTap is a small, productive digital marketing company. If you have a small- to medium-sized PPC account, let’s talk about ways to grow your revenue by generating leads and reducing your cost per lead.
Interested in PPC Services?
Get in touch with us to discuss online advertising services for your business.