Discovery

Before you jump into designing a new site, you’ve got to understand how the current website functions and how you can improve it with a new design.

Structure

Now that you understand how to plan out a website redesign, you can start thinking about the meat and potatoes of the site: the content.

Analytics

Keeping all your website’s data and analytics during a website redesign is important. If you have website analytics on your existing website, you’re going to want to keep this.

Content

After you’ve thought about structuring it, you need to understand the best process for migrating, merging and creating new content for your site.

Design

A lot of people consider design to be the first step of a website redesign project. But there are steps both before and after that are equally or more important.

Development

After you finish the design phase, you will need to work with a web developer to turn these designs into a website.

SEO

This chapter discusses the SEO basics when it comes to launching a newly designed website.

Launch

At this point, everything should be complete. What’s left? Launching it!

Post-Launch

Once the site launches, it’s time to start monitoring changes in metrics. This is the only way to know whether or not the redesign is helping you accomplish your business goals.