Website Redesign Guide

After years of working on websites, we realized an awful lot of our clients have come to us with a similar problem: they redesigned their website, and now they’re suffering. A poorly planned website redesign can have a disastrous effect on how well your site performs for your business. We put together some information to help you make smart decisions when planning your next website redesign project.

Before you jump into designing a new site, you’ve got to understand how the current website functions and how you can improve it with a new design. What content is driving leads? What pages aren’t? The answers to these questions will be found in the discovery phase.
Read Part 1: Discovery

Now that you understand how to plan out a website redesign, you can start thinking about the meat and potatoes of the site: the content. In this chapter we’ll discuss how to think about the text, images and video that make up the content of your website.
Read Part 2: Content Structure

Keeping all your website’s data and analytics during a website redesign is important. If you have website analytics on your existing website, you’re going to want to carry this over to the new site so you can monitor performance chances. We’ll discuss this in the Analytics phase of the redesign project.
Read Part 3: Analytics

In this part of the guide, we’re going to discuss your web content including text, images and video. After you’ve thought about structuring it, you need to understand the best process for migrating, merging and creating new content for your site.
Read Part 4: Content

A lot of people consider design to be the first step of a website redesign project. But, in reality, there are plenty of steps both before and after that are equally or more important. This chapter discusses the best way to handle the design of your new website.
Read Part 5: Design

This is the web development portion of our website redesign guide. After you finish the design phase, you will need to work with a web developer to turn these designs into a website. This chapter discusses the basics of developing a new website.
Read Part 6: Development

Although it’s best to bring them in at the beginning of a website redesign project, bringing them on once the site has been developed doesn’t hurt. This chapter discusses the SEO basics when it comes to launching a newly designed website.
Read Part 7: SEO

At this point, everything should be complete. You’ve structured the site, migrated the content, designed and developed the site. What’s left? Launching it!
Read Part 8: Launch

Once the site launches, it’s time to start monitoring changes in metrics. This is the only way to know whether or not the redesign is helping you accomplish your business goals.
Read Part 9: Post-Launch